Brand Marketing Manager

About the Role

Brand Marketing Manager Taguig City, Metro Manila, Philippines Marketing – Branding amp; Community / Hybrid apply for this job Join the Pioneer Crypto Brand in the Philippines! Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank. What you ll do Develop and drive the go-to-market brand strategy for Coins.ph s brand and products. Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences. Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teams Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usage Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnerships Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies What we expect from you 3-5+ years of experience in brand marketing Track record of spearheading brand launches and marketing campaigns that drove significant business results Demonstrated ability to build relationships with key stakeholders and influence at all levels Formidable creative narrative and story-telling skills to position Coins.ph ...